As majority participants in America’s democratic process, women clearly care about many issues. They outvoted men at the polls by more than 5 percentage points in 2012. In fact, the number of female voters has exceeded the number of male voters in every Presidential election since 1964 according to the Center for American Women and Politics, Eagleton Institute of Politics at Rutgers University.
Nearly 40 percent of working wives out-earn their husbands and in another 20 years it is expected that a majority of women – not men – will be the ones who bring home the most bacon for their families.
With the shift in breadwinning, comes a shift in financial decision making as well. The 10th anniversary edition of Prudential’s “Financial Experience & Behaviors Among Women” study suggests, “Women are more involved than ever in their households’ investment and financial decision-making. In fact, 95 percent of women are the financial decision-makers in their households.”
Women vote. They make money. They make financial decisions. And their numbers are growing in business, too. Yet Washington politicians continue to try to herd women into the corner and address only the things they perceive as women’s top issues: abortion, contraception.
The YG Network set out to reverse that trend and discuss the issues that women are actually most concerned about…while also having some fun. The result is the Woman Up! initiative.