The Latest in General

Swing Female Dial Groups, Las Vegas and Philadelphia Suburbs

Activity

The YG Network’s “YG Woman Up!” conducted focus groups in Las Vegas and suburban Philadelphia to identify and understand the issues of most concern to independent women.

Purpose

As part of the YG Woman Up! effort, we wanted to identify and understand the issues of most concern to independent women.

Explanation

YGW Up seeks to find the most effective way to communicate center-right policies to women. Therefore, we conducted focus groups to gain a deeper understanding of issues affecting women. The women we listened to were not ideologically or politically aligned. They were busy focusing on their lives, their careers and their families.